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Rihanna Turns Fashion Designer with Puma Collection

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Go behind the scenes as Rihanna and PUMA remix the classic Suede silhouette with a stacked sole and bad girl attitude. Inspiration meets design meets star

Rihanna drew inspiration from today’s Japanese street culture and tradition for this first full season collection since partnering with PUMA in December 2014. Mixing that cultural influence with gothic overtones and exaggerated volumes and proportions, the fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes. Rihanna introduced styles such as a ground-sweeping Kimono Robe, Tear Away Tricot Track Suits, an attitude punched Lace-Up Jersey Corset, dresses and bodysuits. In her first collection, she played with shapes creating exaggerated long sleeve tops and jackets and voluminous hoodies and crew necks. Many apparel silhouettes play with laces, running up and down the pieces for an added edge. Outerwear styles, like the Velvet Bomber Jacket, serve both the fashion hungry and the function-needy. Each piece embodies a sexiness with a tough-as-nails attitude.

The AW16 PUMA by RIHANNA collection, under her FENTY label, includes a mix of fashion and lifestyle apparel, footwear and accessories and will be available at retail beginning September 2016. For more information, visit puma.com or rihannanow.com


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